Celebrating Raja in an Organic Way

Raja is one of Odisha’s biggest festivals. In Odisha it is celebrated to signify womanhood and menstruation. A symbol of fertility and sacrifice the women make in the form of Mother earth’s Rajaswala. It is the time when it is believed mother earth has her menstruation and girls are made to feel good by dressing up in gorgeous sarees, ornaments, and alta and eating uncooked but nourishing food, and swinging on swings made out of wooden planks and ropes.
Raja is celebrated as an occasion of soothing weather and relief from heat and hope for a new prosperous agricultural season to come.

It is during these three days all the agricultural activities like tiling or constructional activities or anything that hurts mother earth are brought to a halt as a mark of respect to her during her menstruation. For many, it signifies the celebratory season for the agricultural class.

But as a festival so close to nature, to celebrate it without hurting our mother earth, we in Villamart provide you with chemical-free natural food products. As per the ritual, girls eat nourishing food like poda pitha, fresh fruits like mango, jackfruit, and many more along with ambula raita made out of mango seeds. Mata bhumi devi is worshipped in the form of a stone and offered fresh fruit prasad as well. Villamart provides you with all the commodities starting from puja supplies to ingredients for your tasty delicious festive food. As our organization itself is connected to nature due to its agriculture-based work we understand your needs well. Whether the ingredients for poda pitha, dry mango seeds for ambula raita, fresh fruits for the grand meal, or the puja samagri, for everything Villamart is your one-stop destination.

As per ritual, young girls to show their respect to Bhu devi (Mother Earth) wear and throw slippers made out of banana leaves as it won’t hurt dharti mata and even use wooden rope swings. As an organisation dealing with agriculture, we do provide fresh banana leaves for this auspicious ritual. Villamart keeps you closer to nature with its unique blend of nature-based shopping connected to you with technology. We are a digitally connected physical market that can reach you and bring your supplies on one command on your mobile.

Raja can become more joyous for you as our mobile outlet is a kind of superstore on wheels with everything convenient available for your grand celebration. It is celebrated with more pomp and joy and our organisation sells the commodities mostly in the villages. We also deliver food directly to the doorsteps of our customers in our operational area. One can get either through the mobile app or from villamart outlet. As an organisation of Odisha we strive to make everyday and festival a memorable experience for our customers and all others connected to us in one or the other way.

Author: Pragnya (Intern 2021-22)